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Bowery Capital

Seamless author experience fit for venture

Bowery Capital Full Screen

About Bowery

Bowery Capital is an early-stage venture capital investor based in New York City that is focused on founders looking to modernize business through technology. Bowery is at the forefront of the shift happening within companies of all sizes towards next generation business software and the greatest area of value creation in technology history.

The Challenge

Bowery Capital wanted to redesign their website to more accurately represent their brand and ensure it looked and felt world-class. The site needed to showcase their portfolio with a clean, interactive user experience, as well as to highlight thought leadership and insights in an engaging manner. This overhaul also had to be built from a design system that could scale with Bowery as their needs evolved and new pages & features emerged.

Just as important as the website's design system, the author's experience of updating copy & imagery, publishing posts, and managing all content needed to be done in a secure and straightforward manner. Tagging needed to be implemented across both the portfolio companies and blog to enable intelligent searching and filtering for users. Finally, and most importantly, the content author experience had to supersede any other needs, allowing Bowery to update their website without requiring active technical support.


  • UI/UX
  • Development
  • AX
  • Performance
Bowery Content 1
Bowery Content 2

Our website redesign by CamelCase was expertly executed, balancing aesthetics and functionality to streamline our content workflow and improve the site’s user experience. Their commitment to delivering exceptional results and a smooth partnership experience makes them a top recommendation for design and web development projects, particularly for creating a seamless author experience for thought leadership.

MB Headshot 2

Mike Brown

General Partner

The Solution

Using Bowery's branding as a cornerstone, CamelCase set out to create a custom design system that could be leveraged as the site and the firm continued to grow. Working hand and hand with Bowery, we iterated on our design system until it created the right foundation to be applied not only to their current needs, but for future pages as well.

Because Bowery Capital's website serves as their primary avenue to curate and share their digital content, they needed a content management system that could easily publish and disseminate their thought leadership. The team selected Craft CMS, an industry leading content management system known for its flexibility and excellent author experience, and tailored its configuration to meet Bowery's unique requirements.

Bowery Content 3
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The Impact

Bowery's website refresh accomplished the mission of elevating the site's design, while retaining a seamless author experience, a key tenant of their existing website.

Content from the old website was successfully transformed and migrated, providing the Bowery team a clean transition.

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