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Stripes Full Screen

About Stripes

Stripes is a leading growth equity firm out of New York City that invests in branded consumer and software companies. For over a decade, Stripes has partnered with market-leading businesses, fueling the next generation of iconic companies with service and resources that make a critical difference.

The Challenge

Stripes engaged CamelCase to refresh their website to better highlight their core mission - investing in software and consumer companies with amazing products and helping them scale, through a redesign that matched the caliber of the firm.

Pushing the envelope on design was at the forefront of this project’s objectives, but equally as important was ensuring performance and user experience were optimized notwithstanding the novel design concepts. The team leveraged best practices to ensure performance was not deprecated while experimenting with new Alpine components to level-up animations.

Additionally, a focal point of the project was to completely overhaul pages related to the Stripes Scale team, showcasing the breadth and depth of resources the team brings to the table and crafting a story that accurately represents their role as growth partners. We worked hand-in-hand with the Stipes team and copywriting support to bring to these new pages to life.


  • UI/UX
  • Development
  • AX
  • Performance
Stripes Content 1
Stripes Content 2

The CamelCase team is terrific! They're great at sharing ideas to elevate a website, and their delivery process and communication in all of its various forms are incredibly effective at keeping us moving forward.


Ripley Carroll

Principal - Stripes

The Solution

As a major pillar of this redesign project, the first step was diving further into Stripes identity - including their investment thesis, target market, and core messaging. After that groundwork, CamelCase was able to set a foundation for theming that translated Stripes’ larger brand guidelines into a website specific design system.

From there, the team iteratively designed and revised page layouts. This process was highly collaborative, allowing the Stripes team to see multiple design options and prototypes to ensure experimentation efforts were constructive and efficient.

To develop the site, CamelCase rebuilt parts of Stripes’ existing content management system to allow for a seamless author experience of all old and new pages. This allowed Stripes to create and feature new content (investment profiles, thought leadership, team members) without any reliance on development support, a key promise of our turnkey solutions.

Stripes Content 3
Stripes Content 4

We highly recommend CamelCase for design and web development projects. Their expertise, professionalism, and collaborative approach made a significant impact on our online presence. With CamelCase, you can expect not only exceptional results but also a smooth and enjoyable partnership experience.


Milan Patel

Data Associate - Stripes

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