An optimized CMS for an optimization SaaS

About Fero Labs

Fero Labs is factory optimization software built on a machine learning platform for the industrial sector. Powered by white-box machine learning that makes decisions clearer, Fero gets leading global manufacturers better production results while minimizing emissions.

The Challenge

Fero Labs, like most startups, hit a ceiling with their starter website and needed a robust CMS and design system that would fuel their growth, not limit it. Having just completed a positioning exercises as a part of Series A fundraising, they needed assistance to convert their core messaging into a new visual identity.

Fero’s previous website was creating a cumbersome workflow to publish content. The Fero team needed a flexible CMS that was sophisticated enough to create content at scale while not too complicated and over-engineered. They needed to edit copy & imagery, publish insights, and manage all website content in a secure and straightforward manner.

Additionally, the Fero team had a desire to take their website multi-lingual and needed a solution to manage multi-site content, in an intuitive way that allowed for flexibility in content publishing.